Public Sector Director, Microsoft Arabia
Microsoft Arabia has appointed Loai Bafaqeeh as the public sector director for its Saudi Arabia operations in July 2013.
Bafaqeeh was previously the Marketing & Operation director at Microsoft Arabia.
As marketing director, Loai worked with the team to solidify our STB business as our growth engine in the subsidiary, which resulted in our taking a leadership position against VMware. In addition, he successfully handled our biggest product launches such as Windows 8 and Office 365.
Microsoft Arabia’s public sector division supports governmental bodies and is involved in the Saudi e-government projects with a focus on helping foster a healthy and growing partner ecosystem.
Loai has 16 years’ experience. Before Microsoft he had company-wide marketing responsibility (Investment Services, Brokerage, Investment Banking and Asset Management) at NCB Capital. Before that Loai led key project for NCB such as World Cup Campaign, Credit Card re-launch, Personal Finance and Auto Lease Program Launch.
Loai started his career with P&G where he spent years working on different categories covering health care, food and beverage, and fem care.
Loai received a Bachelor of Mechanical Engineering from King Abdul-Aziz University in Saudi and an MBA from Arabic Academy for Science and Technology.