Reem Asaad

Senior Investment Advisor at Saudi Fransi Capital


Reem Asaad heads the Sales & Advisory investment team for Private Banking in the Western
Region. She holds an MBA from Northeastern University in Boston. Investment analyst and
economic writer with over 12 years of corporate experience and 10 years in Investment

She also worked as an analyst and product manager, and later a lecturer in finance
and management at Dar Al-Hekma College in Jeddah.

She was nominated the 3rd most powerful Arab and the 2nd most powerful Saudi by Arabian Business (2012) for her
advocacy for women labor.

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